{"product_id":"am-surf-no-2","title":"AM SURF -  No 2","description":"\u003cp\u003eGrowing up, surf culture was driven by things you had to wait for.\u003cbr\u003eThe new issue of \u003cem\u003eSurfer\u003c\/em\u003e. The latest \u003cem\u003eTransworld\u003c\/em\u003e. A worn copy of \u003cem\u003eThe Surfer’s Journal\u003c\/em\u003e left on the counter of your local shop. A VHS or DVD passed between friends until it barely worked.\u003c\/p\u003e\n\u003cp\u003eSurf movies didn’t just entertain — they shifted energy. They shaped how we dressed, how we talked, where we traveled, who we looked up to. Surfing wasn’t something you did. It was something you lived.\u003c\/p\u003e\n\u003cp\u003eFor me, films like \u003cem\u003eYoung Guns\u003c\/em\u003e, \u003cem\u003eStep Into Liquid\u003c\/em\u003e, \u003cem\u003eThe Endless Summer\u003c\/em\u003e, \u003cem\u003eCastles in the Sky\u003c\/em\u003e, \u003cem\u003eModern Collective\u003c\/em\u003e, \u003cem\u003eShelter\u003c\/em\u003e, and \u003cem\u003eSeptember Sessions\u003c\/em\u003e lit that fire. They made the world feel bigger and somehow more possible.\u003c\/p\u003e\n\u003cp\u003eSomewhere along the way things changed. The internet sped everything up. The anticipation softened. Magazines faded. Shop teams thinned out. Surfing became more accessible — but maybe a little less sacred.\u003c\/p\u003e\n\u003cp\u003eLast spring we released \u003cstrong\u003eAM SURF Issue No.1\u003c\/strong\u003e as a nod to that era. A printed reminder that culture is built slowly, thoughtfully, by real people doing real things.\u003c\/p\u003e\n\u003cp\u003eThis year, we continue that intention.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAM SURF Issue No.2\u003c\/strong\u003e goes deeper.\u003c\/p\u003e\n\u003cp\u003eIt draws from surf culture, yes — shapers, surfers, photographers — but also from the natural world. Biologists. Ecologists. Wildlife photographers. And a wider circle of artists whose work, in one way or another, intersects with the ocean and the idea of living deliberately.\u003c\/p\u003e\n\u003cp\u003eIt’s less about nostalgia and more about continuity.\u003cbr\u003eLess about looking back and more about protecting what still matters.\u003c\/p\u003e\n\u003cp\u003eAlongside Issue No.2, we’re continuing to build out our shop sponsorship and team rider program — supporting local surfers and friends of the brand from different corners of the world. We’ll be pairing the magazine with short stories and film features that tie the whole project together.\u003c\/p\u003e\n\u003cp\u003eAM SURF isn’t content.\u003cbr\u003eIt’s a document.\u003cbr\u003eAn annual marker.\u003c\/p\u003e\n\u003cp\u003eIssue No.2 is now available.\u003c\/p\u003e","brand":"Adam Mar","offers":[{"title":"Default Title","offer_id":67725293650170,"sku":"AM SURF NO 1","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0826\/5007\/1290\/files\/AMSURF2Cover.jpg?v=1791919271","url":"https:\/\/gio.studio\/products\/am-surf-no-2","provider":"gio.studio","version":"1.0","type":"link"}